Merging Flash c SEO
2008 was the year of bright Flash, like Google and Adobe have joined forces to provide a method of indexing Flash to improve your search results. Nevertheless, two years later and SEOs continue to fight for the title of Flash sites high in search engines.
Of course, we have a lot of evidence that search engines index Flash text, images and links. But unfortunately, many restrictions still hamper receive such a rating us with a simple, old HTML. In fact, SEO and Flash as water and oil - mix 2, it was almost impossible.
Why Flash is bad for SEO While Flash is indexed virtual spider users Google, we have yet to see a lot of quality ratings from the full Flash sites - sites of Flash especially for small local companies. Unique URL in most Flash websites, many pages are dynamically in one. SWF file. Most web sites use Flash '#', to distinguish between pages.
Unfortunately, Google does not consider the various '#' URL in the form of individual pages. Thus, Flash sites are losing an additional incentive, SEO, that comes from a few pages. Flex can fix URL issue, but many Flash sites still do not use Flex. dilemma for Smartphone Smart phone users to grow rapidly, expecting to reach 1 billion this year.
Flash Web sites without HTML will be no alternative to the growing chunk of their market (restaurant sites really need to catch here.) Poor User Experience This position is controversial, as many argue that Flash enables richer, more interactive experience. While it is true, many inexperienced designers are not in connection with modern usability site.
Flash adds a significant load time, that most users do not have the patience. Although the long intros, resounded with music, as well as hidden buttons may seem that things on the Internet the past, many web sites still use these heinous practices. Less Law Flash sites usually have a smaller cutting content. Let's face it, long page, keyword-rich text is more SEO power.
When to use Flash? In my opinion, only two situations, allowing the flash site: Large Brand: Because the major brands are already rigid links and more search authority search engine optimization is not so much interest. Pepsi in fixed income is created through their site. On the contrary, the site acts as a branding tool - like an interactive commercial television.
And since Pepsi such a big company, and he has a "pepsi.com", we confidently assume that SEO is not among their priorities (although the website should at least rival Coca-Cola and appear somewhere on the first page of "non-alcoholic beverages.") Link-Thirsty Contents: Link-thirsty Flash is not just a "cool" animation is well liked marketing committee.
Link-thirst content is clearly the ability to go the social and thus attract links as a porch light attracts moths. Mono put a lot of creative effort in their application monoface, and consequently, I saw that link hands just a little. Games and applications can also be considered a reference to drink. slick interface Grooveshark and its extensive database of music gives her an opportunity to focus more on link-bait and social media, and not SEO.
How do I create a website SEO-Friendly Flash Here are your options: Using SWFObject: SWFObject allows you to add HTML code Flash. It also maintains the code cleaner by removing the unpleasant label object. Do not call external files with Flash:
Google will consider external files, such as XML files as separate pages. Make sure that all text and links that are embedded in the SWF. Minimal use of Flash: Adobe Flash is used a banner at the top of the web site at the same time, including most of the textual content in HTML. This method of web development is common among corporate web sites.
Do not use Flash: Wollzelle, is relevant in respect of Flash. Innovation Agency in Vienna has developed a surprisingly fresh alternative to using Flash, with JavaScript code that can be impressed visitors as well. Unfortunately, there are more visually creative Flash developers than there are JavaScript programmers.
Although I gave Flash a good anchorage, I do not want to say, pah-pah it completely. Flash is a powerful tool for branding, as well as provides a good basis for developing applications.
Friday, May 14, 2010
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