The Good, The Bad, and Yahoo!Meta description will now affect your Google Rankings again

The Good, The Bad, and Yahoo!Meta description will now affect your Google Rankings again

Meta descriptions (snippets of text in a web page that is displayed in search results) used an important factor in ranking. Until not so long ago as Google and Yahoo! Officially announced that they did not use the meta-description in its search algorithms. However, recent developments in the search for Google Meta description also bring back to life as a rating factor.

No, Google does not retreat from its decision discounts the meta description, rating factor. However, the search parts of the site can now significantly affect the rating. Here's the deal.

Google and personalized search

Earlier this month, Google announced that they will look for tailoring each of the results based on your search history, even when users were not included in Google. Personalized results is nothing new Google. The search giant has been setting people SERPs (search results pages) for quite a while already, but this only happened when you were looking for while logged into your account Google. To date, signed or not all get personal results.

That's how it works:

If you are signed in or not, all the searches that work at Google are stored in your cookie browser. These data are called your "web history", and Google uses it to configure the search results. If you have not logged in web history is stored for 180 days, the old data are replaced by new searches. If you're logged in, there is no time limit, and you can manage your web history. In any case, you run a search and the sites you visit will affect your future searches.

Web sites you visit most often will be pushed higher in search results for relevant queries. For example, if you are looking for 'food for cats and visit www.petfood.com, the next time you're looking for "dog food" you can see www.petfood.com in the top 10 results, even if he does not occupy a common impersonalized search. You can say that the search results are on a personal "View Configuration link in the upper right corner.

personalized search results may differ significantly from the general SERPs. I ran a couple tests search-related keywords and clicking on the same site each time. I also checked the rating of the site with a rank test to get a list impersonalized rating. In one test, after a few click-throughs to the site pushed it up 26 positions in the highly competitive keyword. This is from 31 positions on page 4 right on the 5 th place on the first page of personalized search results (I was out).

How meta descriptions can affect your Google Rankings

Though meta description is not part of the algorithm of ranking, they may affect the position of a site in personalized search results. Your Meta description is one of the most important factor that determines the CTR (rating on-course) of your site in search results. The more compelling your description, the more searching will click on it. When they click through to your site from search results is recorded in the history of Web search. The next time they are looking for a product or service related to your site, this may seem high in their personalized search results.

Because now gets all the personal results, the sphere of influence of your meta descriptions on your rating you can get really huge. This is another reason why you should spend some time testing and optimization of the meta description.

Meta Description Optimization

There's enough there to write persuasive Board titles and descriptions, so I will not go there. Just keep in mind one thing. Google does not always show the Meta description you provide. Sometimes it's just incidental to collect snippet of text from web pages that contain the keywords used in the query. But you can easily search for keywords, where your meta description is displayed by searching for them on Google.

In Conclusion

There was a lot of criticism down on the introduction of personal search Google for all. Some people are concerned about privacy issues. Others do not like, because the whole concept will help the rich get richer and keep the little guy from the game. Some SEOs simply whine that it makes SEO success is harder to measure.

Although I do not think it's a good idea Google had either, I prefer to embrace it and run with it. And I suggest you take this news as a call to action. Strong motivation to actually do what happens to help your SEO, sale and your business. And this is to look at your Meta description. Go and see how your site appears in search results and find ways to improve it. With personalized search, or without having conclusive catchy text fragment search results will receive more clicks, more traffic and more customers.