Include sites in Google search

Include sites in Google search

The main thing I want to convey: do not panic. We have already mentioned the site speed at the beginning of last year, and you can watch this video in February, where I indicated that we still have to do much more weight to such factors as relevance, validity, reputation, value added, etc. - All these factors, you probably think all this time. Compared with those signals, the site speed will be much less weight.

In fact, if you read the official blog posts, you'll notice that the current implementation notes that less than 1% of search queries will change as a result of the inclusion of site velocity our rating system. This means that even less-affected search results, since the average search query returns 10 and so the search results on each page. So please, do not worry that the impact of this change will be enormous. In fact, I believe that the official blog post noted that "we have started these changes a few weeks ago, after rigorous testing." The fact that not too many people noticed the change is one more reason not to emphasize disproportionately for these changes .

There are many tools that will help you identify ways to improve the speed of your site. The official blog gives a lot of options and some links lead to even more tools. But just to mention a few, to Google's webmaster console offers information very close to the information that we are actually using in our ratings. In addition, various tools to use a free offer things like a deep analysis of individual pages. Google also provides all the speed-related mini-site with tons of resources and the acceleration of video websites.

I want to refute the fallacy in advance of another, which is that this change will do something to help the "large objects", which may affect pay more for hosting. In my experience, small plots are often able to respond and react faster than large companies to changes in the Internet. Often, even a bit of work, you can make a big difference in speed of the site. I think that less than average web site can really benefit from this change because it is less often the site to implement the best practices that accelerate the site is easier than a larger organization that would move more slowly or prevent bureaucracy.

In addition, a step back for a moment and consider the intent of this change: a quick web is perfect for everyone, but especially for users. Many sites have shown that the acceleration of the user experience leads to more frequent use. So to speed up your site is not only something that can affect the search rankings is a fantastic idea for its users.

I know that this change would be popular with some people and unpopular with others. Let me again point to the search engine optimizers (SEOs), there is: SEO is a field varies with time, and the most successful IPO to change and turn it into opportunity. OPS in 1999 not to think about social media, but there's clearly a lot of interesting things happening in this space in 2010. I would love if the IPO plunge in improving site speed, because (unlike some aspects of SEO) decrease in latency of the site is that the easily measured and controlled. # 1 ranking may not always be achievable, but most web sites can be done much faster, which can increase profitability and transitions. In this sense, this change represents an opportunity for SEOs, developers, who can help other web sites to improve their speediness.

I know that there will be a lot of discussion about this change, and some people do not like it. But I am glad that Google is doing this step, both for the transparency (allowing webmasters to learn more about how to do better in Google), but because I think that this change will make the Web better. My take-away message will be three: first, it is actually relatively small impact changes, so you do not need to panic. Second, to speed up your site a great thing to do in general. Visitors to your site will be happier (and probably convert over or use your site more), as well as faster web will be better for everyone. Thirdly, the change emphasizes that there are very positive things that can directly improve the user experience of your site. Instead of wasting time on keyword meta tags, you can concentrate on some very easy, small steps that can really improve how users perceive your site.